When a Hidden Logo Gets More Attention Than the Real One: Levi’s Marketing Lesson from FIFA’s Clean Stadium RulesAt first glance, it looked like a branding disaster.During the FIFA Club World Cup, the iconic Levi’s logo outside Levi’s Stadium in…
Recently, I had the opportunity to return to Daffodil International University (DIU)—this time not as a student, but as a speaker. I was invited by the DIU Marketing Club to conduct a session titled “Marketing Beyond Borders: Studying Abroad &…
A few days ago I came across a headline that instantly caught my eye as a marketing student: “Pakistani café Sattar Buksh wins trademark battle against Starbucks.”Yes, you read that right. A small, witty café from Karachi just defeated…